This is the time of the year we feel the full onslaught of the season's advertising.

Here are some quotations which might help us understand what it is all about.

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
Bill Cosby (1937 - )

Advertising is the modern substitute for argument; its function is to make the worse appear the better.
George Santayana (1863 - 1952)

Many a small thing has been made large by the right kind of advertising.
Mark Twain (1835 - 1910), A Connecticult Yankee in King Arthur's Court

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
Sinclair Lewis (1885 - 1951)

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
Unknown

What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
Vilhjalmur Stefansson (1879 - 1962), "Discovery", 1964